This session introduces the fundamentals of LinkedIn sales, helping employees understand how to leverage the platform for success. Participants will learn how to optimize their LinkedIn profiles, focusing on creating a strong personal brand that attracts high-quality leads. Practical exercises such as profile reviews and headline crafting will ensure participants leave with an actionable LinkedIn profile that increases credibility and visibility. Day-to-day, employees can apply these skills by presenting a more polished and professional LinkedIn presence, which directly influences their ability to attract and engage potential clients.

(2.5 hours) Instructor-Led  1.5 Hour Content + 1 Hour Activities

Unit  1– Introduction to LinkedIn Sales Fundamentals

• Understanding the platform’s ecosystem and how to position yourself for success on LinkedIn

Unit  2– Building an Optimized LinkedIn Profile

• Learning how to craft a LinkedIn profile that attracts high-quality leads and establishes credibility. 

Activities and Exercises: 

• Profile review and optimization

• Hands-on exercises in crafting engaging profile headlines and summaries

In this session, participants dive into creating content that resonates with prospects and builds trust over time. They'll also master LinkedIn prospecting techniques, learning how to identify and engage with high-value leads. Hands-on activities, such as prospecting simulations and content creation exercises, will reinforce these concepts. In their daily operations, employees can consistently produce content that fosters engagement, while using LinkedIn prospecting to fill their pipeline with qualified leads.

(2.5 hours) Instructor-Led  1.5 Hour Content + 1 Hour Activities

Unit  3–  Content Creation for Sales

• Crafting and sharing content that resonates with prospects and builds trust. 

Unit  4– LinkedIn Prospecting

• Strategies for identifying, connecting with, and engaging prospects on LinkedIn.​

Activities and Exercises: 

• Prospecting simulations

• Content creation exercises (e.g., writing LinkedIn posts and articles)​

Day 3 focuses on advanced search techniques through LinkedIn Sales Navigator, allowing employees to target decision-makers within their industries. Additionally, participants will learn how to craft personalized, effective LinkedIn messages to boost response rates. Practical exercises include refining messaging and practicing search tactics. Employees can apply these skills daily by using LinkedIn’s search features to identify key prospects and crafting compelling messages that lead to increased outreach success.

(2.5 hours) Instructor-Led  1.5 Hour Content + 1 Hour Activities

Unit  5– Advanced LinkedIn Search Techniques using Sales Navigator

• Crafting and sharing content that resonates with prospects and builds trust. 

Unit 6 – Effective Messaging

• Writing personalized and effective LinkedIn messages to increase response rates.

Activities and Exercises: 

• Sales Navigator practice

• Drafting and refining LinkedIn messages

In this session, employees will learn how to create a content calendar that aligns with their sales goals and leverages LinkedIn Analytics to measure performance. Participants will gain hands-on experience planning a content strategy and analyzing LinkedIn metrics to optimize their activities. Daily, employees will use content calendars to maintain consistency in their posts, and analytics to continuously refine their approach, ensuring long-term engagement and measurable results.

(2.5 hours) Instructor-Led  1.5 Hour Content + 1 Hour Activities

Unit 7– Building a Content Calendar

• Planning and scheduling LinkedIn content that aligns with your sales goals.

Unit 8– Using LinkedIn Analytics

• Measuring performance and optimizing LinkedIn activities through analytics and insights.

Activities and Exercises: 

• Content calendar creation exercise

• LinkedIn analytics deep dive

Day 5 focuses on leveraging LinkedIn groups and events to expand one's network and influence, followed by strategies for nurturing leads through the sales funnel. Participants will engage in role-playing exercises to practice lead nurturing tactics. These skills can be applied by employees on a daily basis as they use LinkedIn groups to build connections and nurture leads by guiding them through the sales funnel more effectively.

(2.5 hours) Instructor-Led  1.5 Hour Content + 1 Hour Activities

Unit 9– LinkedIn Groups and Events

• Leveraging LinkedIn groups and events to expand your network and influence.

Unit  10–  Lead Nurturing Strategies

• Strategies for nurturing leads and moving them through the sales funnel.

Activities and Exercises: 

• Lead nurturing role-playing exercises

• Identifying stages of the sales funnel for your prospects

This session is all about mastering the art of closing deals on LinkedIn, including handling objections and using effective Calls-to-Action (CTAs) to convert prospects. Participants will practice deal-closing simulations and CTA testing. In their daily operations, employees can immediately apply these tactics by incorporating strong CTAs in their communications and improving their closing strategies during LinkedIn conversations, driving higher conversion rates.

(2.5 hours) Instructor-Led  1.5 Hour Content + 1 Hour Activities

Unit 11– Closing Deals on LinkedIn

• Tactics for effectively closing deals directly on LinkedIn, including handling objections and negotiation techniques.

Unit 12– Mastering CTAs (Call to Actions)

• Learning CTA types and how to use them both in posts and messaging

Activities and Exercises: 

• Deal-closing simulations and role plays

• CTA optimization and testing exercises

Day 7 explores social selling strategies, including building relationships and using social proof to drive sales, as well as scaling LinkedIn sales across teams. Participants will engage in team-based exercises to learn how to effectively manage LinkedIn outreach at scale. Employees can apply these strategies by integrating social proof into their content and collaborating across teams for larger-scale outreach, improving both individual and team performance.​

(2.5 hours) Instructor-Led  1.5 Hour Content + 1 Hour Activities

Unit 13– Social Selling Strategies

• How to use social proof, content engagement, and relationship-building to drive sales on LinkedIn.

Unit 14– Scaling LinkedIn Sales for Teams

• Learning CTA types and how to use them both in posts and messaging

Activities and Exercises: 

• Social selling scenario analysis and engagement strategies

• Team-based LinkedIn scaling exercises

Participants will learn advanced negotiation techniques and tactics to overcome closing resistance in LinkedIn sales conversations. Role-playing exercises will allow employees to practice handling objections and negotiating deals. In their day-to-day roles, they can apply these techniques to smoothly navigate tough conversations with prospects and close high-value deals, resulting in shorter sales cycles and improved outcomes.

(2.5 hours) Instructor-Led  1.5 Hour Content + 1 Hour Activities

Unit  15– Advanced Negotiation Techniques

• Explore negotiation frameworks tailored for LinkedIn interactions, learning to navigate complex conversations, handle objections effectively, and close high-value deals.

Unit 16– Overcoming Closing Resistance.

• Tactics to overcome last-minute objections and resistance from prospects, ensuring smoother and faster deal closure.

Activities and Exercises: 

• Role-playing advanced negotiation scenarios

• Practicing objection handling and closing techniques in real-time simulations

This session covers the importance of contributing LinkedIn articles and establishing a strong personal brand through thought leadership. Employees will practice writing LinkedIn articles and creating brand-building posts. These skills can be applied in their day-to-day operations by positioning themselves as thought leaders, regularly contributing insights, and engaging in meaningful discussions that enhance their personal and company brand on LinkedIn.

(2.5 hours) Instructor-Led  1.5 Hour Content + 1 Hour Activities

Unit 17– Understanding LinkedIn Articles Contributions

• Learn how to contribute to articles published on LinkedIn to receive the community top voice badge

Unit 18– Understanding Brand Positioning

• Develop strategies for establishing yourself as a thought leader on LinkedIn by consistently sharing insights, engaging with industry trends, and building meaningful discussions with your network.

Activities and Exercises: 

• Examples of writing and refining a LinkedIn article contributions

• Examples of writing posts to help with brand positioning

On the final day, participants will focus on building a personal brand through storytelling. They’ll learn how to craft compelling narratives that resonate with their audience, followed by a course review and Q&A. In their daily tasks, employees can use storytelling techniques to build stronger relationships on LinkedIn, making their profiles and content more engaging and relatable. The final review ensures participants leave with clear next steps to continue improving their LinkedIn sales strategy.​

(2.5 hours) Instructor-Led  1.5 Hour Content + 1 Hour Activities

Unit 19– Personal Branding Through Storytelling

• Learn the art of storytelling to create a strong personal brand on LinkedIn. This unit will focus on leveraging personal experiences, case studies, and real-world examples to craft compelling narratives that resonate with your audience and build credibility.

Unit 20– Final Review, Q&A, and Next Steps

• Recap of the course, a final Q&A session to resolve lingering questions, and setting participants up for long-term LinkedIn sales success.

Activities and Exercises: 

• Crafting a personal brand story exercise

• Group discussion on key takeaways and actionable next steps