Why Is Building a Community on LinkedIn More Important Than Just Growing Followers?
it’s easy to fall into the trap of chasing follower counts on LinkedIn. Many believe that the more followers you have, the more successful you’ll be. But when it comes to LinkedIn, quality far outweighs quantity. The real magic happens when you focus on building a community, not just accumulating numbers.
Why Follower Count Doesn’t Guarantee Engagement
While having a large number of followers may look impressive, it doesn’t necessarily translate to trust or sales. Creators with 30,000 followers can often see the same level of engagement as someone with 3,000 followers. Why? Because follower count is not a measure of genuine connection. In a platform built on professional networking, it’s about the relationships you nurture. You need to focus on engaging with people who care about your work and who consistently support and interact with your content.
The Power of Building a Community
A thriving community will always outperform a large, disconnected audience. When you build a community, you create a network of individuals who believe in your vision, value your insights, and trust your brand. The benefits are long-term and far-reaching:
Engagement: A community is more likely to comment on, share, and like your posts. This boosts your visibility organically.
Trust: When people feel personally connected to you, they trust your brand, services, or products, making them more likely to do business with you.
Support: Your community will become your advocates, sharing your work and connecting you with new opportunities.
How to Build a Community on LinkedIn
Here’s how you can start building a meaningful community that goes beyond just followers:
Reply to Comments: It sounds simple, but responding to comments on your posts shows people that you care. It strengthens your relationship with them and encourages them to engage more.
Engage in Conversations: Don’t just wait for people to engage with you. Actively comment on other people’s posts, provide thoughtful insights, and join ongoing conversations. This shows you’re an active and valuable part of the LinkedIn community.
Appreciate People in Your DMs: Send a direct message simply to appreciate someone’s post, offer feedback, or acknowledge their achievements. Small acts of kindness go a long way in fostering genuine connections.
Give, Don’t Just Take: Recommend people without them knowing, tag them in posts that might interest them, and always think of how you can contribute to their success.
When you prioritize building relationships over gaining followers, the results will come. Quality always beats quantity when it comes to LinkedIn growth.
